Intelligent by nature

We know merino wool is the most adaptable, versatile and practical fiber nature has given us. The merino sheep breed is distinctly different from other breeds of sheep; the sheep are hardy animals yet maintain a softness in the wool, ideally suited for garments worn against the skin.
The merino wool is constantly buffering and protecting the sheep against nature’s extremes, enduring freezing cold nights and intense daytime heat. The merino sheep has perfected wool through thousands of years of evolution with the combination of careful management from dedicated merino woolgrowers.
Merino fabric production has evolved in much the same way, to produce a fabric to assist in the maintenance of homeostasis, the equilibrium of the core temperature of the body, protecting the wearer against the constantly changing elements of nature It has natural elasticity, doesn’t cling and manages moisture better than other fibers.
It’s also odor-resistant, fire-resistant, offers UV protection and is incredibly durable. It truly is a miracle of nature.


Merino layering systems replicate nature’s solution for the merino sheep’s protective second skin. Wearing a few layers of varying weight merino allows you to maintain an optimum microclimate during periods of physical exertion, as well as during times of inactivity. However, a layering system works only as well as your ability to manage it. Choose the right inner, mid, and outer layer and fine tune your comfort by shedding layers before you get too hot, or by adding layers before you cool down.


Traditional woolen sweaters had a reputation for itchiness but the wool used in Merinopower is soft as silk next to the skin. This is explained by the much finer diameter of the wool used for Merinopower and the selection process from the wool growers

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The natural crimp and fineness of merino fibers creates millions of tiny air spaces offering superior insulation than other fabrics. But it also has a much higher capacity to absorb moisture vapor, which generates the “heat of sorption” response; a small amount of heat is released when water molecules bond to internal sites within the inside of the fiber. Typically a wearer will never put on a cold merino garment, as soon as the comes close the vapor above our skin the heat is released, very small amounts, but enough to buffer the wearer from a cold garment.

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Merino is an active that has ‘hygroscopic’ characteristics, which allow it to absorb and release moisture from the air. The movement of moisture through merino fabrics is governed by the difference in the moisture content of the area between the skin and the fabric.

The “breathability” quality of a merino fabric is the outcome of “moisture buffering”, merino’s superior ability to absorb and release moisture vapor according to the external micro climate – up to 35% of its own weight – slowing the rate of moisture build-up and minimizing the cling associated with sweat soaked garments. Even when merino absorbs to its 35% limit, which is a significant amount of moisture, it will be dry against your skin.

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Merino is renowned for its warmth but what is less well known is that the Bedouin tribes of the Sinai, where temperatures reach extreme highs, have been wrapping themselves in wool for centuries. The merino works as a condition buffer; in the heat to cool the body initially through managing the build up moisture vapor internally, keeping the wearer drier for longer, and then through not clinging to the skin even when the fabric is wet allowing the skin to still do it’s job through sweating and cooling the body.

In cold conditions merino effectively reduces the rate of heat transfer to the environment, assisting the body to maintain its optimum temperature. Its thermal resistance lies in its ability to immobilize air within the matrix of the fabric. Trapped air is one of the best insulators of heat available.

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The interlocking protein molecules within individual fibers give them their structure, strength and resilience; they can be bent, flexed, and stretched in any direction 30,000 times or more without damage, making it ideal for performance activewear.

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Merino’s natural conductivity, enhanced by its ability to absorb moisture vapor, means it is very good at dissipating static electricity. This means merino is less likely to attract lint, cling uncomfortably, or generate a dangerous spark in potentially explosive environments.

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Studies have shown that bacteria are attracted to positively charged surfaces while the charge-free surface of the merino fiber holds little appeal. Because they don’t attract bacteria, Merinopower garments don’t smell like garments made from oil based fabrics, even after weeks of continuous usage.

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An international study has confirmed that the merino fiber offers higher natural UV protection than many other fibers including cotton.

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Wool is made up of keratin protein which is naturally flame retardant. A fabric made purely from wool is difficult to ignite, -is self-extinguishing, and won’t melt and stick to the skin like synthetic fabrics.

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The interlocking protein molecules within individual fibers gives them their structure, strength and resilience; they can be bent, flexed, and stretched in any direction 30,000 times or more without damage, making it ideal for performance activewear.

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Merino Wool is a natural anti-allergic fibre that does not stimulate the growth of bacteria, due to it’s physical and chemical structure.